Top AR Trends to Watch in 2022
December 3, 2021
In 2021 we saw Augmented Reality (AR) embraced by businesses in various verticals with the rise of the pandemic. This trend is sure to continue in 2022 as well. Though people were initially skeptical about using this technology, things have changed. The revolutionary benefits augmented reality brings to the industrial and corporate sectors have changed how this technology is perceived. Also, people find AR an engaging tool to interact with brands and has reshaped their buying behavior.
A study conducted in 2020 shows that the augmented reality market is expected to grow over a CAGR of 31.60% and is set to grow by USD 108.57 billion from 2020 to 2025. This surge in the growth of AR is influenced by the current market scenario and the rising demand for AR from enterprises.
Top AR Trends in 2022
1. Augmented User Manuals
Augmented reality user manuals come as a replacement for printed manuals that are too complex and lack good visuals. AR manuals enable the user to point their camera at any device and get 3D visuals on how to solve a problem. Buyers who find reading texts tedious or workers who need assistance fixing a problem find AR manuals experience enjoyable and easy to follow.
2. AR for In-Store Navigation
In-store navigation powered by augmented reality helps customers tour around stores and shopping malls without hassle. AR can also guide customers to the exact location of the preferred item and displays any discounts associated with any products.
3. Virtual Try-on
The pandemic has changed customer’s shopping patterns. Now, people like to try on any product before virtually making a purchase. This is good for businesses, as this virtual try-on reduces the product return rate. This virtual try-on is becoming very popular among clothing, shoe stores, makeup, and eyewear.
4. Augmented Reality Filters
Augmented reality filters enable customers to visualize how a product might look on them and thus help them make informed decisions. Many brands like Sephora, Lenskart, etc., use AR to perform facial recognition to help customers try out makeup and eyewear.
From gaming, retail, healthcare sectors to industrial enterprises, augmented reality is transforming how these industries perform and drive growth, efficiency, and revenue. On the go, we might add some amazing augmented reality trends apart from the above. Visit this space often to know up-to-date AR trends in 2022.