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Augmented reality in the hospitality industry

How Augmented Reality Transforms the Hospitality Industry

November 11, 2022

Augmented reality is making a huge impact in the hospitality industry and is transforming it for the good. People are more travel conscious nowadays and ensure they have everything planned and booked even before they start their journey. Immersive technologies like augmented reality have spurred people to explore locations and hotel rooms in their space.

There has been a shift in the hospitality industry for a few years. The target of this industry has shifted to millennials and therefore to reach and catch the attention of this generation, augmented reality is required. Travelers now wish to experience their choice of stay, and destinations virtually before the trip to get an understanding of what to expect. Below are some examples of how augmented reality transforms the hospitality sector.

AR-based Apps to Enhance Customer Experience

With the target audience mainly into using smartphones, it is quite important to reach where your target audience is. And therefore, more and more businesses in the hospitality industry have adopted augmented reality based apps to enhance the traveler’s experience.

AR-based Staff Training

This is an interesting application of augmented reality to create a visual interaction and education of their tasks and surroundings. Innovative AR training helps employees to capture the skills required for the job with ease.

Immersive Visual Experience

Augmented reality can be utilized for experiential marketing to provide an augmented experience for the customers. Right from viewing an augmented menu to showcasing various amenities and facilities, and nearby locations to potential clients, augmented reality gives a visual treat for the customers.

Final Thoughts

The hospitality industry is continuously transforming and is embracing newer technologies each day. The next step to transform this industry is through the metaverse. Through the use of immersive technologies like AR and VR, customers can enter a virtual environment and explore all the amenities, bookings, and facilities businesses in this sector can offer. If you are in search of creating custom AR experiences or content just for your business, contact us right now. Our team will be happy to help you out.