How to Drive Customer Engagement using AR?
November 19, 2021
Across various other immersive technologies, augmented reality is emerging as one of the best technologies among businesses to reach out and interact with their customers.
It’s been quite some time since AR started to disrupt the way of engaging with customers, and businesses are now inclined to revamp their existing methods with augmented reality.
As customers are constantly hit with new products and services each second, their loyalty fades away, and it is tough to create a long-lasting impression on them. Therefore, a superior customer experience is key to turning them into your loyal customers. Customers now have more ways to learn about and purchase a product; therefore, innovative marketers now use augmented reality to craft interactive experiences and advertisements to enable customers to have a positive impact on products and drive new revenue streams.
Current Growth of Augmented Reality
Today, AR enables businesses all around the globe to engage with their customers and has become one of the must-have tools in the digital world. And its current market growth also tells us that this technology has exponential growth. According to a new report published by Research Dive, the global AR market is expected to grow at a CAGR of 30.9% and reach USD 65,323.4 million by 2028.
Strategies to Drive Customer Engagement using AR
Below are some strategies that can be used to drive customer engagement. Let’s check out.
1. Leverage Mobile Phones that Customers are Using and Build Engaging AR Content
You have to reach your customers where they spend most of their time. Mobile phones are the best way to reach your customers as we always use our smartphones to browse for any required information, and what better place to catch your customer’s attention than there. Plus, providing engaging AR content puts your brand’s image on top of your customer’s minds and creates a lasting impression as well.
2. Utilize Better Product Visualization
A realistic visualization of the product and knowing how it might fit them or their space helps to reduce the return rate post-purchase. Providing your customers with accurate visuals helps to eliminate the gaps between their product expectations and reality. When they receive exactly what they saw, they will be happy and thus leading to satisfaction with your brand’s products and loyalty.
3. Facilitate the Buying Decision
The majority of people prefer to shop online, but there is always a risk. Customers are often provided with excellent product images, but they receive an entirely different product from their expectations. This shatters them to their core and leads them to not purchase from that brand again. But if you provide your customer an opportunity to try out before they buy or to place the AR model of the actual product in their space, they can make an informed decision that they won’t regret later.
4. Interactive Packing
Using augmented reality in the packing and your brand materials is a must to have a great impression. Incorporating augmented experiences that include promotions, educational content, product ads can help your customers have a unique experience and create a lasting impression in their minds.
5. Immersive Post-Sale Support
A great way to solidify your relationship with your customer is to provide them with immersive support post-purchase in installation, warranties, troubleshooting, or other general inquiries.
One way to do this is to empower them to perform self-service. They can scan or point their camera towards the equipment and access the product’s knowledge base like installation or troubleshooting procedures displayed over the equipment.
Another method to reach them is to provide them remote support using AR. Your customer can contact your company expert at any time and get real-time visual instructions to solve any issue.
Using augmented reality to drive revenue and customer engagement is a great idea. Still, before rushing into adopting AR into your brand, we recommend that you first define your goals to achieve and come up with a good AR solution. And we can help you with that! Our UniteAR platform helps build unique AR experiences, content, and apps that resonate with your brand. To know more, write to us at email@example.com