How to Create your Own Facebook AR Ads
August 2, 2021
Facebook has made Augmented Reality (AR) ads available for advertisers for quite some time. As known by most marketers, augmented reality is a powerful technology that enables brands to engage with customers, drive conversions and stand out among their competitors. And did you know? AR integrated Ads engage ten times more than the usual ads and increase conversion rates by over 30%!
Now that you know the numbers let’s check out how to create your own Facebook AR Ad Campaign. You can do this in two ways. One, you can create an AR effect within Facebook’s Spark AR studio. To help you with it, Facebook has created a step-by-step guide.
Second, you can create your own AR experience using UniteAR without any code and then incorporate it in your FB ads. Let’s check this in detail.
How to Create a Facebook AR Ad with Custom AR Experience?
You can easily create a custom AR experience for your Facebook Ads with our UniteAR platform. UniteAR is our first AR-based SaaS product to create augmented reality experiences, white-labeled AR apps, and WebAR plugins. You can easily create ground plane and image-based AR experience from our platform. Below is a step-by-step guide that you can follow to create a ground plane AR experience for your Ads.
- Visit UniteAR website
- Sign in or create a new account
- Upload the desired 360-degree 3D model or videos for which you want to add an AR experience, or you can choose a 3D model or video from our content library
- Then save the experience and hit publish
- A link and a QR code will be generated which can be used to trigger the AR experience
Now that you have created an AR experience, you can then head on to Facebook and create Ad campaign as usual and then add the link for your audience to view and experience AR. Any user with this link can experience AR on a ground plane through their mobile’s web browser. Note that if you choose QR code, your user might need another device to scan to experience augmented reality.
To sum things up, AR ads are bliss if used in the right way and bring much attention to your brand. So, if you are looking to create custom AR ads, you can feel free to contact us at any time at firstname.lastname@example.org. We will be more than happy to schedule a call for you.