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5 reasons why companies should start using augmented reality

5 Reasons Why Companies Should Start Using AR

December 10, 2021

Companies often start thinking of adopting new technologies or digital transformation in general when they see their competitors do it. But is that the way things should be? We all know that certain things like digital transformation are inevitable, and sooner or later, we have to embrace the changes to thrive in the market, drive revenue and stay profitable.

Though at a slow pace, many companies in different industrial verticals realize the benefits of augmented reality and have started to embrace this technology. If you haven’t yet thought of adopting augmented reality into your business, here are 5 reasons why you should begin to think about it.

5 Reasons Why Companies Need to Start Using AR Right Now

• Boost Productivity

Boosting productivity is one of the main benefits augmented reality brings to businesses. AR is an excellent tool to enhance work processes, workflows and improve the training of the workforce. The 3D visualization and real-time access to information and support make decision-making easier. This also helps simplify tough processes, reduce pressure on workers, and improve their efficiency.

• Early Adoption Leads to Long Term Success

Earlier adoption of augmented reality can lead to long-term success, and why is that so? When you early adopt AR or new technologies in general, you get ample time to familiarise yourself with the technology and utilize it to improve your overall business. This also gives you the leverage to reach out to the new younger crowd in a different way and build up a brand image. So, by the time your competitor comes to know and learn and then adopt this new technology to their business, you will be ahead of them and already have a significant market share

• Reduction in Downtime and Costs

Reduction in downtime and costs is a given when integrating augmented reality. Imagine the time and money you could save if your employees could acquire a new skill or knowledge within less than three days with the help of AR, which before could have taken at least 3 or 4 months. Similarly, if your employees are stuck at work and need supervision or help from a specialist, bringing them in each time can cost you a fortune. A study shows that AR can reduce downtime by up to 50%. With the required information right in front of the workforce, they can easily fix any issue or inspection tasks.

• Aid in Impulse Buying and Improve Sales

Augmented reality is an immersive technology that lets you interact and engage with customers in their space. This can be crucial, especially in the retail industry. Customers often buy products they don’t even need when they are provided a unique experience. Interacting and reaching out to them and providing an exceptional experience improves sales.

• The 3D Visual Engagement with Thinking

Visualizing helps your customers to engage with your business uniquely. This is the same in the case of your employees as well. It will help them think, increase their motivation and engagement and enables them to work hands-free.

Summary

Augmented reality helps companies meet customers’ specific needs and brings in a higher level of innovation and engagement. Though this technology was initially intended for the younger generation, it has developed a lot and now finds its use cases in the industrial sector. And companies that are willing to act now and embrace this technology can reap its benefits in 2022 and beyond.

iBoson Innovations provide a variety of customizable AR solutions that meet companies' needs in various sectors. If you are interested in knowing more, don't hesitate to contact us at info@ibosoninnov.com.

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