Introducing NOX: Object Detection SDK for the Spatial Computing Era

July 9, 2025

Not too long ago, augmented reality (AR) was mostly about floating objects and flat overlays. A virtual chair on a floor, a dancing avatar on a desk, cool, but limited. As AR matured, so did our expectations. We started to ask:

What if AR could actually understand the physical world, not just place content on top of it?

That’s the question that led us to build NOX.

Object Detection in AR Was Always the Hard Part

As developers, we spent weeks, sometimes months, wrangling with object detection engines, trying to make them work in an AR context. Between integrating third-party tools, calibrating depth perception, and tuning performance, it was clear that AR wasn’t reaching its full potential, not because of a lack of imagination, but because of complexity.

Worse, most SDKs out there either supported flat surface detection, image tracking, or came with expensive commercial licenses and hidden costs. True real-world object awareness with depth, orientation, and real-time tracking was either too complex or too expensive to implement.

So, we built NOX — an Object Detection SDK that takes all that pain away.

Meet NOX: Object Detection, Reimagined for AR

NOX is a plug-and-play SDK designed specifically for LiDAR-enabled iOS and Depth API-supported Android devices. It allows developers to detect real-world objects, not just recognize them, but understand their position, size, and orientation.

And here’s the best part:

What once took weeks of development effort can now be done in just 30 minutes.

What Makes NOX Different?

• Low-code, plug-and-play integration: Go from setup to working demo in minutes.
• Cross-platform compatibility: Works on Android (Depth API) and iOS (LiDAR).
• Real-world understanding: Detects objects along with their 3D spatial properties.
• Built for real-world use cases: From automotive to retail, NOX scales effortlessly.
• No hidden costs: Unlike many XR SDKs, NOX comes with no commercial license traps or surprise charges.

We wanted to create a tool that removes the friction and lets developers focus on building powerful AR experiences, not wrestling with backend complexity.

Where NOX Can Make an Impact

Whether you're pointing your camera at a car engine, scanning a museum exhibit, or training someone on heavy machinery, NOX bridges the gap between the real and the digital. With its advanced object detection and depth-awareness, NOX enables AR experiences that are not just visual but contextually intelligent, immersive, and interactive.

Here’s a deeper look at how developers and businesses across industries can explore the possibilities with NOX:

• Industrial Training – NOX enables real-time AR instructions by overlaying visuals directly onto machinery. This helps trainees learn complex procedures hands-on without needing bulky manuals. It improves safety, accuracy, and speeds up the training process.
• Automotive Diagnostics – With NOX SDK in their AR applications, technicians can point their device at a vehicle component and instantly view part names, diagnostics, or repair animations. The overlays are spatially aligned, making it easier to identify and address issues. It’s perfect for both workshops and training environments.
• Retail Visualization – Transforms retail by letting users scan products to see interactive 3D models, specs, or pricing details. It enhances customer engagement and helps drive informed purchases. Great for in-store demos or AR-based product packaging.
• Medical Training – Medical students can use NOX to scan dummies and see accurate AR overlays of anatomy or procedures. It adds realism to simulations and improves skill development without the risks of real-life practice. A powerful tool for modern medical education.
• Heritage and Museums – NOX brings static exhibits to life by overlaying reconstructions, stories, or interactive models. Visitors can explore deeper context through their mobile devices, making learning more immersive. It also supports digital heritage preservation.

Why Now?

AR is evolving. Devices are getting smarter. Depth sensors are becoming standard. The missing link? A tool like NOX that ties it all together. Without complexity, without the hidden fees, and without weeks of development.

Let’s Build the Future of AR Together.

If you’re an AR innovator, developer, or product team looking to bring object-aware intelligence to your app, NOX is ready.

You don’t need a PhD in computer vision or a six-month development window. Just plug in NOX and start building.

Let’s make AR smarter. Let’s make it real.