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Product Marketing Specialist - SaaS

Trivandrum, Kerala, India

Brief Description:

We’re looking for a marketing and growth strategy specialist for our augmented reality SaaS product, UniteAR. The ideal candidate is the one with expertise in both organic and digital advertising capabilities. He or she must have hands-on experience in the digital marketing area, especially in products or brands. He or she must be able to generate traffic and qualified leads through social media campaigns, Adwords, and other organic growth activities. They will be responsible for entire marketing activities.

Responsibilities:

Expertise in paid ads, especially google Adwords, must have hands-on experience in handling big-budget campaigns.

Planning and execution of marketing campaigns

Expertise in creating compelling social media campaigns and ads

Ability to collate, analyze and optimize marketing metrics and improve KPIs

Must have an insightful understanding of the market and changes in the market trends.

Must be able to visualize and create ideas that are unique and competitive.

Monitor and analyze the effectiveness of marketing content

Engage with CXO on regular basis and prepare reports and present on time

Preferred Skills:

3 to 5 years of experience in digital marketing

Experience with product based company is preferred

Experience with a SaaS company is a plus but not mandatory

Must have work experience in marketing with technology products or solutions

Experience with the international market is preferred (Digitally)

Excellent interpersonal and presentation skills

Good verbal and written communication skills

Ability to multitask

Must have excellent time management skills

Must have the ability to work both independently and in teams

Must have Analytical skills

Experience in working with “C” level executive clients

Flexible in extending efforts and time for better results

Must be growth-minded and result-oriented, and self-motivated

Interested candidates, please forward your resume to the following email address: career@ibosoninnov.com with the subject line “Marketing Specialist”.